Microsoft’s New Copilot Benchmarks Track AI Usage Across Your Business

Is Your Team Using AI Well? Copilot Can Tell You

How do you really know if your people are making the most of AI at work?

You’ve rolled out Microsoft Copilot.

You’ve talked about how it can save time. How it can boost productivity. And how it can make day-to-day tasks easier.

But how can you tell if your team is actually using it? Or if it’s quietly gathering dust on their desktops?

That’s exactly what Microsoft’s new Copilot Dashboard feature, called Benchmarks, is designed to reveal.

It lives inside Viva Insights (part of Microsoft 365) and gives you a clear picture of how your employees are using Copilot. And how that compares to others.

What Benchmarks Can Show You

Benchmarks can show how many people in your organisation actively use Copilot, which apps they’re using it in, and how often they come back to it.

But it doesn’t stop there.

It can also compare your company’s usage with other similar businesses. Those of the same size, in the same industry, or even in the same region.

In other words, you’ll be able to see whether your team is leading the AI charge… or falling behind it.

Now, that may sound like a privacy concern. The idea of your company data being compared against others might raise an eyebrow or two. But

Microsoft insists it’s handled safely. All the external data is anonymised, aggregated, and run through mathematical models to protect privacy.

Why This Matters for Your Business

From a business point of view, it’s a clever move.

Many companies have been slow to fully adopt AI tools, even though the benefits are clear. A recent MIT study found that only about 5% of AI pilot programs make it beyond the testing stage. Mostly because businesses struggle to adapt their processes and culture.

Microsoft’s Benchmarks tool could change that by showing you exactly where adoption is stalling.

Of course, this new visibility might make some employees uneasy. No one wants to feel like their AI habits are being watched. But this is about progress, not punishment. If you can see which teams are using Copilot effectively (and which aren’t), you can identify where extra support or training is needed.

What This Means for North East Businesses

For small businesses across Durham, Darlington, and Stockton, this kind of visibility could be valuable. If you’ve invested in Microsoft 365 and Copilot licenses, you’ll want to know they’re being used properly.

The Benchmarks feature can help you spot training gaps, identify teams that need more support, and make sure you’re getting value from your investment.

It’s also about creating the right culture. If people see that using AI tools is normal and encouraged across the business, they’re more likely to adopt them themselves.

What Happens Next?

The Benchmarks feature rolled out in late 2025 and is available to Microsoft 365 customers with Copilot licenses.

If your business uses Microsoft 365 and you’re wondering whether your team is making the most of AI tools, we can help you understand what the data means and where to focus your efforts.

Need Help With Business Technology?

If you’d like support understanding Microsoft 365 analytics, building AI confidence in your team, or making sure your business technology investment is working for you, we’re happy to chat or you can fill out the form below and we’ll be in touch.

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