Are you sure your business emails are being delivered?

The rules for setting up emails have recently changed. Here’s how to get your email setup checked

If you’re a business owner, it’s important to ensure that your emails are authentic and not marked as spam or phishing emails. To do this, email service providers like Gmail and Microsoft use algorithms to assess each email’s authenticity. They use three primary methods to authenticate emails: SPF, DKIM, and DMARC.

SPF (Sender Policy Framework): SPF is like a list of friends you’re allowed to send letters to. When you send a letter, the postman looks at this list. If you’re on it, your letter gets delivered. If not, the postman thinks you might be pretending to be someone else, and your letter might not get to your friend.

DKIM (DomainKeys Identified Mail): DKIM is like a secret handshake or a special sticker you put on your letters. When your friend gets the letter, they check for the handshake or sticker. If it’s there, they know the letter really came from you and wasn’t changed by anyone else while it was being delivered.

DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC is like a set of rules for the postman, telling him what to do if a letter doesn’t have the right sticker or isn’t on the friend’s list. It can tell the postman to give it back, throw it away, or deliver it but tell your friend to check it carefully.

Keep your emails going out

Since February 2024, big email companies like Gmail and Yahoo have required that businesses have DKIM and DMARC set up, or they won’t deliver your emails. Unfortunately, many businesses are not properly set up and may have no idea that their emails aren’t being delivered.

If you want to ensure that your email set up is correct, we can help. We offer a quick and simple check without needing access to your systems. If there is an issue, we can advise you on how to solve it.

Book a 15-minute meeting with us, there’s no obligation to buy anything.